Google battles landmark UK class action over alleged iPhone tracking

A multi-billion-pound British class action is proposed against the Google. This alleges that the internet giant Google has tracked secretly millions of iPhone users. So due to this allegation, the Supreme court said that this is not viable and should not be allowed to follow.

Antony White, a lawyer for Google said to the report that it is not their case that loss of personal data may not have serious consequences, but it may not always do so in a way that attracts compensation. He also said that any uniform award would also fail to take into account differing phone usage.

On behalf of more than five million Apple iPhone users, this case is brought into action. It hinges on what damages can be recovered by consumers for data breaches. Richard Lloyd, former director of consumer rights group, says he wants to hold the world’s biggest companies to account such as Facebook, TikTok and YouTube, for similar data protection claims. He also estimated that people who used iPhones between 2011 and 2012 could be owned redress of more than 3 billion pounds ($4.2 billion) if any future trial succeeds.

Lloyd alleges that Google illegally took iPhone users’ personal data by tracking internet browsing histories and used this to sell a lucrative, targeted advertising service. He said in a statement that Google misuses our personal data and makes billions of pounds in revenue from advertising using those data. Experts says that the case urge businesses to be fair and transparent when harvesting and using troves of personal data for commercial gain. And so this case is significantly huge.

Rafi Azim-Khan, head of data privacy at law firm Pillsbury said that it is a ground-breaking case that could result in a bank-breaking financial hit.