Is finding Human insight easier now?

This world is filled with lots of information, so much so that it was estimated that more than 59 zeta bytes of data would be created, captured, copied and consumed in the 2020. If this is more, there are further estimations that in the coming three years the data would be more than what has been used past 30 years. All because of the massive boom in the consumer technology and the rapid improvement of the mobile connectivity. 48% of the globe owns a smart phone and has neat instant access to the possible digitalized, publicly available information in the world right in their pockets.

The proof that we are more dependent on digital tools is that a study hled in 2012 by McKiney & Co highlighted that nearly a fifth of professionals’ time was spent searching for the information and gathering insights so much so that the half of the time was spent in hunting for role specific tasks. To top it all, the realization that we live is a world of social media where in anyone can became an influencer or leader if they could just shout louder without a broad spectrum or had a B2B buyers since the tools and resources are available online and building a profile is easy to get your message out there. But this is making hard to find the value among the large and accelerating volumes of online data, using this to make accurate and effective decisions is another topic. As we all are expected to work better and faster each coming day expected to make better decisions quickly, we have to do something about this online dependence and data filtration. There will be competitors no matter in what field you work in, who will be more agile and flexible and seem to be making better work decisions and capitalizing on opportunities. And still need to be backed by the evidence and knowledge. Gathering the insights from the true minds in the world of data assembly is the key, with the lived experiences of the particular problems of market and techs. This will help us to develop a decision making edge in business  that competitors might not have and it can be used to drive entrance into new markets or even for winning investments decisions. Investments means risk and avoiding or having minimized risk exposure is very much necessary especially now. Able to identify, consume and process data quickly can help in such situations.

In a rapidly growing set of information, the task is to find them quickly and when they are found there is a habit of using them as a gate way to others in the network. There might be nothing wrong in this inherited approach but it leaves the investors exposed to a lack of diverse thoughts and makes them have an unbiased view of the world to be impossible. Especially when time becomes a commodity and running short on supply, finding experts and casting their net wide can become intensive. So when the challenge in bringing the human insight into the process, AI can be the solution, as AI platforms take a request for expertise and run searches through all the possible material and recommend the appropriate solution. Artificial intelligence tech platforms usage has become a way of taking a resource consuming process to find the relevant human and finding precisely what is needed in a fraction of a second. This way, the investors can get fast access to the human insight they need to make the right decisions. It also allows them to capitalize the opportunities and capture the chance of next big success.