Twitter begins rolling out subscription product to undo tweets, customize app

Twitter said that it will roll out a new subscription product initially in Australia and Canada called Twitter Blue. This will let paying users edit their tweets before posting and change the color theme of their app.

Software engineer Jane Manchun Wong uncovered this feature last month. He is well-known in the tech industry for reverse engineering apps and discovering new features before they are officially launched. Twitter Blue is the social media company’s first subscription offering. This move is significant to gain a new consistent source of revenue and expand beyond its core business of selling advertising on the platform. Avid Twitter users are demanding an “edit” button to fix typos in their tweets. They will now be able to set a timer of up to 30 seconds, giving them a window to click an “undo” button and edit tweets before they are posted.

This new feature will allow users to organize their saved tweets into bookmark folders, so they can easily find content later. Twitter said that long threads of multiple tweets will be easier to read through a new reader mode on the service. Twitter Blue will cost C$3.49 ($2.90) or A$4.49 ($3.48) per month in Canada and Australia respectively. This service will cost $2.99 per month in the United States. The company did not provide details on when Twitter Blue would be available to U.S. users.