Categories: Business

UK regulator investigates Facebook’s use of ad data

Britain’s competition regulator is investigating the Facebook to determine whether the network is abusing its dominant position in social media or digital advertising through its collection and use of data.

The Competition and Markets Authority has launched an investigation into this. It is about whether the Facebook holds an unfair advantage in areas such as online classified ads and online dating, in the way it gathers and uses data. The data are collected by the Facebook when businesses advertise to its users. And also, via its single sign-on option which enables people to sign into other websites using their Facebook log-in details.

CMA Chief Executive Andrea Coscelli said that they will be working closely with the European Commission as they each investigate these issues, as well as continuing our coordination with other agencies to tackle these global issues.

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