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3D ads come to Facebook, Instagram

3D ads come to Facebook, Instagram

Investors caught off guard as Bank of Canada’s inflation indicator fails

BoC sets rates to two-decade peak with room for more

US markets’ slump deepens to a half-year peak; its consequences

US markets’ slump deepens to a half-year peak; its consequences

Dollar edges up as jolt from Fed minutes wanes

Dollar unflinchingly holds position amid uncharted numbers

Deutsche Bank snapped by Credit Suisse

Timeline until: Credit Suisse stumbled and UBS went to its aid

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Relentless debt: US loans are dragging; root cause multiplies

UK to slash bond issuance

Banks toss bets for high-jeopardy bonds

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Presently placid, the Fed is readying another shock

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Trend-setter Shein on Mexico expansion ideals

Chip firm CXMT in dire straits with legislators chasing tails

Chip firm CXMT in dire straits with legislators chasing tails

Global Business Review Magazine
Sunday, June 11, 2023
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3D ads come to Facebook, Instagram

3D ads come to Facebook, Instagram

Meta Platforms Inc will make it easier for brands to run three-dimensional ads on Facebook and Instagram. This is through a new partnership with an ecommerce technology firm. The integration with VNTANA will allow brands to upload the 3D models of their products. This is to the social media platforms and easily convert them into ads, VNTANA said in a press release. VNTANA Chief Executive Ashley Crowder said that the move is a stepping stone into advertising in the metaverse. He stated this by referring to the futuristic idea of a collection of virtual worlds that can be accessed through different devices such as headsets.

Meta has staked its future on contributing to the building of the metaverse. In the meantime, brands in the beauty, fashion and furniture industries are working to transition from 2D to 3D representations of their products. Crowder said that the metaverse is basically the spatial internet. It is a whole world of possibility that starts with having the right 3D models of your products. Facebook and Instagram users who see a 3D ad while browsing on their desktop or phone can interact with an image of a handbag, for instance, and move the item around to view it from all angles.

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Chris Barbour, director of augmented reality partnerships at Meta’s Reality Labs unit stated that in a way, this offers a glimpse of what they might expect on future devices like AR glasses. Before VNTANA’s integration with Meta, advertisers would need to reformat 3D files to be compatible with Meta’s ad systems. Now, brands can use VNTANA to easily upload and convert the files into ads without technical expertise in working with 3D images.

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Investors caught off guard as Bank of Canada’s inflation indicator fails

BoC sets rates to two-decade peak with room for more

US markets’ slump deepens to a half-year peak; its consequences

US markets’ slump deepens to a half-year peak; its consequences

Dollar edges up as jolt from Fed minutes wanes

Dollar unflinchingly holds position amid uncharted numbers

Deutsche Bank snapped by Credit Suisse

Timeline until: Credit Suisse stumbled and UBS went to its aid

Relentless debt: US loans are dragging; root cause multiplies

Relentless debt: US loans are dragging; root cause multiplies

UK to slash bond issuance

Banks toss bets for high-jeopardy bonds

Global Business Review Magazine

Global Business Review is a online print magazine focusing on the updates and information about on emerging markets, Finance, Banking, Technology. Global Business Review provides news, features, analysis, commentary, and interviews from industry across the globe.

Recent News

  • BoC sets rates to two-decade peak with room for more
  • US markets’ slump deepens to a half-year peak; its consequences
  • Dollar unflinchingly holds position amid uncharted numbers
  • Timeline until: Credit Suisse stumbled and UBS went to its aid
  • Relentless debt: US loans are dragging; root cause multiplies

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