Global Business Review is a well-known magazine in UAE (United Arab Emirates). It has recently announced two prestigious awards for the coffee brands of Vietnam to recognize their huge success in the global market. The magazine has awarded King Coffee, a renowned coffee brand among others, in two categories. The first award is the Fastest Growing Vietnamese Coffee Brand UAE – 2022 and the second award is the Entrepreneur Of The Year Vietnam – 2022 to the CEO of King Coffee Madame Le Hoang Diep Thao.
Madame Le Hoang Diep Thao, the CEO of King Coffee was present at the award ceremony to receive the awards. Commenting on King Coffee winning these two awards, Madame Le Hoang Diep Thao opined, “These awards are great recognition for us. During the past years, we have made an outstanding effort in the global market and especially in the UAE, which is a highly competitive open market. Our careful preparations to gain credibility and professionalism among others with the renowned international partners have paved the way for us, making it possible to conquer this market among all the Vietnamese coffee brands.”
About King Coffee
King Coffee was incepted by Madame Le Hoang Diep Thao in the year 2015 with a mission to popularize Vietnamese coffee in the global market. After two years, the brand established its new factory in the Industrial Park area in Nam Tan Uyen (Binh Duong province, Vietnam). Soon, it came up with a whole range of coffee products, which became immensely popular in Vietnam. In April 2021, the brand also established the King Coffee café located at 321 W Katella Ave Ste 142 Anaheim, CA92802, just 10 minute walk to the famous Disney park. Also, the brand became a popular name across the UAE, the USA and other nations.
The recent success of King Coffee can be assessed by its relentless services in UAE in the past few years. The period between 2021 and 2022 was a difficult time for many brands due to the pandemic Covid-19 outbreak. King Coffee has still managed to overcome it and mark its consistent presence in the Middle East Market by outperforming its competitors. Vietnamese culture and trade
operation activities have made it possible for the brand to conquer the UAE market.
King Coffee became the only brand among all the other Vietnamese coffee brands to be chosen by the World Expo 2020 Dubai to represent the Vietnamese coffee culture and industry. This event is known as the Olympic or World Cup of the business industry in the UAE. The event is being held once every 5 years over the past 170 years.
During the 6 months from October 2021 to March 2022, King Coffee had to suffer from the Covid outbreak just like any other brand. However, Ms Diep Thao still managed to make her business trip to Dubai. She discussed her plan of opening international development opportunities in Dubai for her coffee brand. Also, she opened a new office of King Coffee in Dubai as well as a King Coffee shop in premium locations. So far, King Coffee has established its office at Almas Tower, Jumeirah Lakes Tower (Dubai, UAE)
To enter UAE market, King Coffee has achieved international food standards, including Halal certification. Present in the Middle East market since 2017, through the signing of cooperation agreements with major corporations of the UAE, King Coffee is highly appreciated by business people in the region for its bold strategies to conquer the market. In particular, the first business autobiography in English by CEO Le Hoang Diep Thao “The Queen of King Coffee” was also first launched in Dubai, attracting the special attention of the local media.
The brand has received many awards, both on the domestic and international platforms, over the years. Some of these are Vietnam Report Top 10 Non-Alcoholic Prestigious Beverage Companies in 2021, Ho Chi Minh City Gold Brand in 2021, Top 10 Consumer Retail Companies of Strong Brand Award 2021, Gold Start award 2021, “Fastest growing coffee brand in international market”, “Most famous coffee brand in Vietnam” in 2020 voted by Global Brands Magazine (UK) – just to name a few!
About Global Business Review Magazine
Global Business Review is one of the most popular magazines in the UAE. This magazine updates its readers on the evolvement of markets, banking, finance and technology and other sectors regularly. Global Business Review takes up the initiative to survey the achievements in these sectors made by outstanding international brands, organizations and entrepreneurs to reward them.
About Global Business Review Awards
As mentioned above, Global Business Review Awards is an initiative by the Global Business Review magazine of the UAE. This award goes on to find the true talents behind the success of global brands that have a marketing presence in the UAE. The motto of this award is to honour brands and enterprisers for their excellent performance and top-notch services. The award ceremony takes place every year and this year, King Coffee has been selected as the Fastest Growing Vietnamese Coffee Brand UAE – 2022. Also, the Entrepreneur Of The Year Vietnam – 2022 award has been presented to Madame Le Hoang Diep Thao, the CEO of King Coffee.